|Scarlett Johansson is SodaStream's very first Global Brand Ambassador|
Earlier in the week SODASTREAM, the world's leading manufacturer and distributor of home beverage carbonation systems, announced that it had signed actress Scarlett Johansson as its first-ever Global Brand Ambassador.
The Tony winner and four-time Golden Globe nominee, will become the face of a new marketing campaign for the world’s leading home carbonation system. The multi-year partnership will kick-off when SODASTREAM premieres its first ad featuring Johansson during Super Bowl XLVIII on Sunday, February 2, 2014.
Daniel Birnbaum, CEO of SODASTREAM could not hide his excitement:
“We are thrilled to welcome the remarkably talented Scarlett Johansson into the SODASTREAM family, Scarlett is a long-time user and genuine fan of our products, a role model for healthy body image and a champion for environmental responsibility, making her the perfect choice for our global ambassador. She truly embodies our brand values and we are honored to have her join our team.”
The actress has loved sparkling water since childhood, which led her to discover SODASTREAM. Now a loyal user for years, Johansson has a soda maker in her home and is an enthusiastic fan of the brand.
“I've been using the SODASTREAM products myself and giving them as gifts for many, many years, the company's commitment to a healthier body and a healthier planet is a perfect fit for me. I love that the product can be tailored to any lifestyle and palate. The partnership between me and SODASTREAM is a no brainer. I am beyond thrilled to share my enthusiasm for SodaStream with the world!!”
SODASTREAM allows consumers to create their own carbonated beverages at home with over 100 flavours of SodaStream soda mixes available, and generally contain 2/3 less sugar, 2/3 less calories, no high-fructose corn syrup and no aspartame.
With an innovative re-usable bottle, the SODASTREAM system drastically reduces the waste created by plastic bottles and cans; a true revolution in the way people consume carbonated drinks.
Labels: Daniel Birnbaum, during Super Bowl XLVIII, Global Brand Ambassador, home beverage carbonation systems, Scarlett Johansson, Sodastream