Kering and Yoox announced today that the online stores of all the six brands included in the joint venture established in August 2012 by Kering (then PPR) and YOOX were successfully launched by 30 June 2013, marking the first important milestone of the joint venture.
Namely, the online stores of Alexander McQueen (www.alexandermcqueen.com), Balenciaga (www.balenciaga.com), Bottega Veneta (www.bottegaveneta.com), Saint Laurent (www.ysl.com), Sergio Rossi (www.sergiorossi.com) and Stella McCartney (www.stellamccartney.com) were launched in the originally planned overall timeframe.
Kering brought to the partnership the unique appeal of its highly desirable brands, as well as their longstanding heritage in the luxury sector. Each brand remains in full control of its online store and is in charge of product assortment, editorial content, art direction and digital communication. Through the joint venture, YOOX made available to Kering luxury brands its technology platform tailored to luxury e-commerce, as well as its worldwide reach with local expertise, best-in-class functionality, luxury customized services and e-commerce experience, including web design, user experience, digital production, customer care and web marketing.