START BREAKING ALL RULES! NICOLA FORMICHETTI IS THE NEW ARTISTIC DIRECTOR OF DIESEL!

“I finally met somebody as crazy as I am,” said Renzo Rosso, founder of DIESEL. “Nicola shares my vision and I find it incredibly inspiring to work with him: two creative planets are colliding to generate fresh, mad, insane ideas. With his help, I want to break more rules and bring the real DIESEL to a new generation.”

Well, with an introduction such as this we expect Nicola Formichetti's arrival at DIESEL to cause a revolution of sorts, and it looks like he thinks so too as he explained "we’re ripping apart everything to re-build something bigger. I want to get the creative young people around the world to be part of the process"

WE CAN'T WAIT!!!