LA MUSE BOUTIQUE LAUNCHES FAB NEW POP UP SHOP AT THE ICONIC BAL DE CREATEURS CONCEPT STORE IN GENEVA, SWITZERLAND

Le Bal des Créateurs - 24, rue de l'Arquebuse, 1204 Genève

Earlier this week the Green Pebbles Girls joined La Muse Boutique's owner Viola Sekularac to get a sneak preview of her latest enterprise in Geneva!

The ever inventive Viola has combined her passion for fashion and aesthetics with that of the finest and most innovative concept store in Geneva (if not Switzerland) to bring about LA MUSE Pop Up Fashion Store au Bal des Créateurs

Le Bal des Créateurs - 24, rue de l'Arquebuse, 1204 Genève

The combination is audacious yet astute, as it brings together the beauty and luxuriousness of the all the must-haves and exclusive brands that have made La Muse a must-go-to in Geneva with the artistic vibe of the unique setting of the Bal des Créateurs in Geneva which brings together a hairdresser salon, a make-up salon, a massage parlour, as well as a library, art expositions and a day bar.

Le Bal des Créateurs - 24, rue de l'Arquebuse, 1204 Genève

Located in the fashionable rue de l'Arquebuse, home to the iconic Tiffany Hotel (a must see for all Art Nouveau lovers!), the Concept Store is tucked away in the street's cul de sac making it all the more special.

Open the door and you are welcomed into a world of all forms of artistic expression - sculptures, art on the walls, literary texts in the 'biblioteque', as well as the artistry of the hair stylists and make-up artists whose 'oeuvres d'art' get to walk out of the store feeling like a million dollars!

La Muse Pop Up Shop at Le Bal des Créateurs - 24, rue de l'Arquebuse, 1204 Genève

The art does not end there of course thanks to the partnership with La Muse the 'art work' of Halaby through his GIL handbag and Anya Sushko through her Modern Extravaganza handbag are also on show at the Bal des Créateurs.  

Along with Vivienne Westwood and Ana Sekularac's gowns, and the latest 'acquisition' by La Muse the Swiss designer and winner of the prix Lily 2012 at Edelweiss Magazine "Mademoiselle L" those fashionistas with an artistic palate (excuse the pun!) will be thoroughly satisfied.  

La Muse Pop Up Shop at Le Bal des Créateurs - 24, rue de l'Arquebuse, 1204 Genève

Anya Sushko (left) & Halaby (right)

Viola has also ensured that other must haves are in stock at the Pop Up store such as
Yohji Yamamoto, Hudson Jeans,Barbara Boner and Lara Bohinc,  Nicholas Kirkwood, Jérôme C Rousseau, Burak Uyan and every week new guest designers will join the Pop Up Store. 

Madmoiselle L at
La Muse Pop Up Shop at Le Bal des Créateurs - 24, rue de l'Arquebuse, 1204 Genève

NOT TO BE MISSED,  the LA MUSE Pop Up Fashion Store au Bal des Créateurs will be open throughout the month of April

  OPENING TIMES:
Tuesday, Wednesday, Friday: 10h00 – 19h00
Thursday: 10h00 – 21h00
Saturday: 9h00 – 17h00
Closed: Sunday and Monday
                                             
La Muse
www.themuse.ch
T +41 (0) 78 79 63 595

Le Bal des Créateurs

24, rue de l'Arquebuse, 1204 Genève
TEL :  +41 (0) 22 320 00 55
http://lebaldescreateurs.wordpress.com/