Thursday, March 14, 2013

EVA MENDES NEW FACE OF VOGUE EYEWEAR FOR SS2013 AD CAMPAIGN

Vogue Eyewear SS2013 Ad Campaign featuring Eva Mendes
Vogue Eyewear SS2013 Ad Campaign featuring Eva Mendes

VOGUE EYEWEAR announced yesterday that US actress EVA MENDES is the new face of its ad campaign for Spring Summer 2013!  

She follows in the footsteps of fashion icons, Kate Moss and Gisele B√ľndchen. 

Vogue Eyewear SS2013 Ad Campaign featuring Eva Mendes
Eva Mendes Behind the Scenes of the Vogue Eyewear Campaign



The brand celebrated the launch of the campaign yesterday with an exclusive party at Simon House, in California which guaranteed a fantastic backdrop to the glamorous evening with its sweeping views of LA.  

The host was none other than Eva Mendes!

Vogue Eyewear SS2013 Ad Campaign featuring Eva Mendes
Eva Mendes was the host of the launch party at Simon House, California last night



The lucky guests enjoyed  exclusive styling experiences and VIP treatments while they previewed the latest collection of Vogue Eyewear, as well as enjoying the sounds of stylish New Yorker Hannah Bronfman.


Vogue Eyewear SS2013 Ad Campaign featuring Eva Mendes
Vogue Eyewear SS2013 Ad Campaign featuring Eva Mendes




Shot on a sunny October day at Modern 01, a majestic house overlooking West Hollywood, the campaign is made up of six bright and colored images that truly capture the essence of the stunning actress. 

The master behind the lens was once again the amazing MARIO TESTINO, one of the world’s best-known and beloved photographers. 

Vogue Eyewear SS2013 Ad Campaign featuring Eva Mendes
Eva MendesBehind the Scenes of the Vogue Eyewear Campaign 


Mariavittoria Di Stasi, Vogue Eyewear Brand Director, stated

“We are truly happy to have Eva Mendes as the face of our new advertising campaign. Eva is the embodiment of sensuality and brightness, her unique beauty and irresistible charm is the quintessence of femininity, her true strength. We are also very honored to be working again with an internationally acclaimed photographer like Mario Testino. It is a great privilege for us and a demonstration of mutual esteem. Thanks to these two talents and a wonderful collection, Vogue Eyewear confirms itself as a successful brand in line with the latest trends.”

Vogue Eyewear SS2013 Ad Campaign featuring Eva Mendes
Eva Mendes Behind the Scenes of the Vogue Eyewear Campaign
The collection worn by Eva in the campaign is inspired by the trends seen on the runway and demonstrates how the brand is always at the forefront of fashion. 

The six glamorous and feminine frames have strong personality and a sophisticated charm as well as soft yet clear-cut lines. 

Vogue Eyewear SS2013 Ad Campaign featuring Eva Mendes
Eva Mendes & Mario Testino Behind the Scenes of the Vogue Eyewear Campaign 
Vogue Eyewear SS2013 Ad Campaign featuring Eva MendesVogue Eyewear SS2013 Ad Campaign featuring Eva Mendes

Vogue Eyewear SS2013 Ad Campaign featuring Eva Mendes

Vogue Eyewear SS2013 Ad Campaign featuring Eva Mendes
Vogue Eyewear SS2013 Ad Campaign featuring Eva Mendes

Eva Mendes who stars next in “The Place Beyond the Pines,” opposite Ryan Gosling and Bradley Cooper,  said of the shoot: confessed that she has had to have precription glasses recently and loves it, and described glasses, whether prescription or sunglasses, as"an extension of your personality and such a fantastic accessory".  A fan of frames that have a slightly retro feel, specifically a little wink to the 50s, 60s or 70s, she loves to mix and match and play with different looks, depending on her mood and her outfit.

Vogue Eyewear SS2013 Ad Campaign featuring Eva Mendes
Vogue Eyewear SS2013 Ad Campaign featuring Eva Mendes

Mario Testino, who has been involved in Vogue Eyewear campaigns over the last few years said about the collaboration

“I have had a long collaboration with Vogue Eyewear and we have had many beautiful women in the campaigns, from Gisele, Daria, Kate and now Eva Mendes. Eva was wonderful to work with and a perfect fit – she is sensual and feminine. The atmosphere on set was great,”. 

Eva Mendes & Mario Testino Behind the Scenes of the Vogue Eyewear Campaign 

THE VIDEO:








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