Monday, March 25, 2013

CHINESE TOURISTS GUARANTEE RECORD WATCH SALES IN SWITZERLAND IN 2012!



According to Swiss finance magazine BILAN, 2012 was a record year for watches sold in Switzerland with Chinese tourists being the bulk of the buyers.  

The article claims that approximately 575,000 Chinese tourists visited Switzerland and each of these spent an average of 2000 chf on watches which are taxed less here in Switzerland than in China.

Lucerne - image via ww.dk.co.k
The favorite place to go to purchase watches in Switzerland (and now third in the world following  Paris' Place Vendome and Plazza 66 in shanghai) is Place du Cygne in Lucerne.  Indeed 40% of all watches sold in Switzerland are sold in Lucerne, followed by Interlakken, Zurich and Geneva.  

Out of all the watch brands sold brands the favorites appear to be those belonging to the SWATCH GROUP such as OMEGA, LONGINES, TISSOT, but also ROLEX and TUDOR.

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