We were recently graciously invited for a sneak pre-view of Lacoste’s FW 13/14 pre-collection, Felipe Oliveira Baptista’s second pre-collection since taking over the reigns as artistic director.
We have to admit we were most pleasantly surprised to see first hand how the brand is evolving. With 25 looks, moving away from the more classic looks and materials of its past, we witnessed first hand a true and subtle fashion revolution at Lacoste!
The theme of this collection is subtle transition from summer to winter. Nautical overtones with horizontal blue and red lines that remind us the final days of a warm autumn day on the French Riviera converge into chic coats, dresses and sweaters made of cashmere, wools and crepe de chine that would make any woman excited for the colder ski months in Courchevel where she can sport discrete, but statement making pieces.
Gone are the traditional polos and materials, here are amazing plays on volumes, colors and materials!
Polos such as the Dark Burgundy Crepe de Chine (now free of that overly obvious alligator), the form fitting, symmetric navy and grey Perfecto, made of double wool and cashmere and a zip cuff revealing that perfect contrast to give warmth, and the ivory silk and cashmere jersey with bright pink oversize intarsia are just a few of our personal favorites!
Mazel tov to Felipe Oliveira Baptista for making the Lacoste woman chic, sexy and urban while staying true to the brand’s heritage!