Friday, January 4, 2013

VICTORINOX FASHION APPOINTS 2011 BRITISH FASHION AWARD WINNER CHRISTOPHER RAEBURN AS ARTISTIC DIRECTOR

Christopher Raeburn for Victorinox Fashion
The fashion division of Victorinox, creators of the Original Swiss Army Knife, has appointed the enormously talented and winner of the 2011 British Fashion Award for Emerging Talent Menswear,  Christopher Raeburn as Artistic Director effective 1 January 2013. 

‘’I have taken great pride in the work that we have achieved with Victorinox through Remade in Switzerland and the Protect collections; it has been a great honor to be aligned with such a well respected company and so many skilled individuals’, explains Raeburn. ‘Now I see a great opportunity to push Victorinox fashion to the next level and I am looking forward to bringing my aesthetic and experience into the main collection’.




Christopher Raeburn x Victorinox "Protect" Spring / Summer 2013 Film




Raeburn had worked with Victorinox before when in 2009 they commissioned him to create a REMADE IN SWITZERLAND capsule collection for Autumn/Winter 2011. He went on to continue his collaboration with Victorinox, launching the amazing PROTECT capsule collection where each garment could be folded into a portable bag and which has now become a pinnacle for the brand at both retail and key wholesale accounts.



The Victorinox Protect Capsule Collection



Known for his pioneering work creating ethically aware and innovative men’s and womenswear collections from re-appropriated military fabrics, Raeburn launched his label utilizing decommissioned military stocks of uniform and parachute fabrics to create functional, intelligent, and meticulously crafted garments in 2008.



Christopher Ræburn’s signature designs are proudly REMADE IN ENGLAND in his small East London production facility and sold at some of the world’s best boutiques including Barneys New York, Harvey Nichols and Liberty of London, Isetan and United Arrows in Tokyo and colette in Paris. 


Based in London, Raeburn will continue to design and manage his namesake label in addition to his new duties at Victorinox. 

Parachute Dress from the Christopher Raeburn Spring Summer 2013 Deploy Flight Collection





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