Tuesday, January 22, 2013

VANESSA PARADIS IS THE FACE OF H&M'S CONSCIOUS COLLECTION

Vanessa Paradis wearing yellow ruffled sun dress from Conscious Collection
(backstage at Conscious Collection H&M photo shoot)


Vanessa Paradis is the face of Conscious at H&M this spring, wearing pieces in the campaign that are both on-trend and also more-sustainable. 

It is all part of H&M’s ongoing commitment to a more sustainable fashion future, showing that the best fashion can be made from Conscious materials, the entire collection having been made from more sustainable materials, such as organic cotton, recycled polyester, and Tencel.

The full women’s collection will be available in H&M stores worldwide as well as online from end of March, alongside Conscious collections for Men - blazers, chinos, Ikat print shirts and shorts – as well as fun prints for kids and babies.

Vanessa Paradis wearing embellished zip up utility jacket with botanical print trousers
 from Conscious Collection.
(backstage at Conscious Collection H&M photo shoot)
“I like being part of something like the Conscious collection at H&M. I try my best to shop consciously, and vintage is very much part of my wardrobe. I love the style and it works in an eco-friendly way because I like to use and reuse old clothes.” said Vanessa Paradis

Coinciding with the campaign will be the launch of a Conscious garment collecting action at H&M which the Green Pebbles Girls had highlighted in previous post (here) where customers will be able to bring any unwanted garments from any label to selected stores, and in return for each bag receive an H&M voucher, to a maximum of two bags per customer per day.   

Get to the back of those closets and start taking your unwanted clothes to H&M!

Vanessa Paradis backstage at Conscious Collection H&M photo shoot

1 comment:

  1. This campaign is probably the most elegant and beautiful of all. Vanessa Paradis perfectly matches the theme of this campaign. I so love her.

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