Thursday, January 10, 2013

JAEGER LECOULTRE TAKES US BACK IN TIME ON THE EVE OF ITS 180TH ANNIVERSARY



We love Jaeger LeCoultre's beautiful Season's Greetings application on Facebook.

On the eve of the Maison's 180th Anniversary, the application transports us back in time to some of the most significant moments of the brand's history in images.  The legacy of the founder Antoine LeCoultre comes to life in the form of an an Advent Calendar, in which the famous millionmètre, pocket watches, the first calibres with grand complications are revealed.


In addition Jaeger LeCoultre has created a Seasons Greetings 2013 video animation.  The spectator is whisked off to a magical journey through time.  A date is shown, then an invention followed an icon.  The video reveals the creativity and technical expertise that has made Jaeger-LeCoultre one of the finest watch makers in the world.



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