GENEVA'S LA MUSE LAUNCHES ONLINE BOUTIQUE!
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La Muse - Rue du Vièux-College, Geneva image by James Vyn |
The Green Pebbles Girls were delighted to find out today that one of their favorite designer boutiques in Geneva is now online!
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Ana Sekularac image by Aurelien Bergot @ Whitebalance Studios Geneva |
LA MUSE was a breath of fresh air when it opened its doors just over a year ago. One of the biggest gripes many of the expats living in Geneva have is the fact that a seemingly international City that is Geneva is somewhat lacking when it comes to avant-garde high-end boutiques, so excitement was high when La Muse's director Viola Sekularac introduced what she has defined as "prêt-à-couture" to Geneva.
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Nicholas Kirkwood Velvet Gold Pumps image by James Vyn |
Viola has created a soothing sight for fashion-sore eyes, as La Muse's inspiration is the love for beautifully designed and crafted garments and accessories. The first thing that grabs your attention when you enter the boutique is not a huge overpowering chandelier, nor is it the bright lights or vividly coloured walls - au contraire!
Thanks to Viola's minimalist decor (dark grey walls, a few simple runner rails, strategically positioned lamps, comfy sofas and a simple yet effective desk), the centre pieces of the boutique are in fact the carefully and lovingly selected collections.
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Ana Sekularac image by Aurelien Bergot @ Whitebalance Studios Geneva |
Viola has been known to spend over 2 hours with one single client, getting to know them and guiding them through a luxurious sartorial experience as she explains history behind each single garment, from the designer to the craftsmanship behind it.
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Lara Bohinc Red Solaris Bag image by James Vyn |
The e-commerce site offers the same minimalist and clean 'decor' as the boutique, concentrating on the collections and offering a real insight into the brands' and designers' stories.
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Nicholas Kirkwood Electric Blue Booties image by James Vyn |
Even more exciting is that the in-store sale has been extended to the online boutique!
What more can a Green Pebbles Girl ask for?
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Hudson image by Aurelien Bergot @ Whitebalance Studios Geneva |
Labels: Ana Sekularac, Boudicca, BOUTIQUE, Burak Uyan, designer, fashion, geneva, Jennifer Behr, Jerome C Rousseau, LA MUSE, luxury, Nicholas Kirkwood, pret-a-couture, Viola Sekularac, Vivienne Westwood, Yohji Yamamoto
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