|Victoria Secret 2012 ©Thomas Concordia 2012|
Celebrating their 10 year partnership Reinhard Mackinger, executive vice president of Swarovski Elements Business, North America said
“SWAROVSKI ELEMENTS is proud to have contributed to the glamour and sparkle of the Victoria’s Secret Fashion Show over the past 10 years. It has been exciting to watch our partnership grow year after year to not only create the most dazzling and inspiring costumes on the runway - but to bring that special appeal to the consumer as well.”
Over one million SWAROVSKI ELEMENTS were incorporated into 14 fabulous bespoke creations that surpassed any of the looks the two brands have collaborated on until now. Among them was the shimmering, diaphanous 10th Anniversary look by Todd Thomas, designer for the Victoria’s Secret Fashion Show, constructed by Barak Stribling with intricate beading by Polly Kinney featured in the Silver Screen Angel section of show. Glamorous and resplendent with Art Deco motifs and full of cinematic drama, this look represents the most anticipated costume of the collection.
|Miranda Kerr Sparkling in Swarovski|
|Adriana Lima as the Circus Master|
This year's show started with a Circus theme, complete with acrobats and sword-swallowers. Other themes were: Dangerous Liaisons, Calendar Girls, PINK Is Us, Silver Screen Angels, and Angels in Bloom.
Special guests at the show included: Bruno Mars, Rihanna, and Justin Bieber.
|Justin Bieber behind the Scenes|
|Rihanna behind the Scenes with the Victoria's Secret models|
Victoria Secret 2012 ©Thomas Concordia 2012