PPR ACQUIRES MAJORITY STAKE IN CHINESE FINE JEWELLERY BRAND QEELIN
“I am delighted that Qeelin is joining PPR’s portfolio of luxury brands. Qeelin uniquely translates Chinese inspiration into fine contemporary jewellery design and shows strong growth potential in China and beyond. We thus have great ambitions for the brand and will make it benefit from our expertise and know-how, so that it can speed up its development.”
“PPR is the ideal strategic partner to lead our company towards a new stage in its development. Experience and information sharing within PPR will be very valuable”.Dennis Chan, Qeelin Chairman, Co-Founder and Creative Director, added:
“Qeelin invariably aims at bringing the best of contemporary Chinese design to the world. Joining PPR will enable us to write a new chapter of the brand’s history while preserving its unique and strong identity».