BLOGGERS PROVIDE EMOTIONAL AND UNBIASED OPINIONS FOR BRANDS DURING FASHION WEEK!
According to Luxury Daily's Rachel Lamb
"Luxury marketers who use bloggers during Fashion Week benefit from emotional and unbiased opinions, which could help to accentuate the brand image and align with a particular audience that comes built-in with the source."
Read more here.
We've always known it of course, and Natalia had once mentioned it on an article for The Fashion Globe, but it's great that brands are finally taking notice as well as industry journalists!