Saturday, June 2, 2012

WE "LIKE" BURBERRY!

BURBERRY LEADS THE WAY ON FACEBOOK & YOUTUBE!

Focus on customer engagement has proven particularly successful for Burberry.

Its customer engagement strategy and investment in digital technology has ensured that Burberry maintains its leadership position in social media with over 10 million Facebook fans and 10 million views on Youtube.

Image via Stylefrizz.com

Angela Ahrendts, Chief Executive Officer, commented:
" Our investment in flagship markets and digital technology has enabled our global teams to continue to drive customer engagement, enhance retail disciplines and improve operational effectiveness, further strengthening brand momentum."

Proof that social media can make a difference to companies can, in our opinion, be sought in the fact that Burberry's Christmas and pre christmas sales results were up +21% compared to the same period last year.

Certainly a lesson to be learned by all those luxury companies who 'snob' internet, facebook and social media in general.


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1 Comments:

At July 6, 2012 at 3:18 AM , Blogger bni niu said...

レイバン サングラスをかけて、他人に圧迫感をもたらせるともいうのです。特にレイバン RB3025というようなモデルをかけて、他人と話し合うのは無礼だとよく言われます。自分もそう嫌に感じされたことがあリます。もちろんレイバン RB2140などのサングラスが悪いとは言えません。礼儀知らずもの所詮は人間しかいません。

 

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Green Pebbles A Passion for Luxury Fashion and Watches: WE "LIKE" BURBERRY!

WE "LIKE" BURBERRY!

BURBERRY LEADS THE WAY ON FACEBOOK & YOUTUBE!

Focus on customer engagement has proven particularly successful for Burberry.

Its customer engagement strategy and investment in digital technology has ensured that Burberry maintains its leadership position in social media with over 10 million Facebook fans and 10 million views on Youtube.

Image via Stylefrizz.com

Angela Ahrendts, Chief Executive Officer, commented:
" Our investment in flagship markets and digital technology has enabled our global teams to continue to drive customer engagement, enhance retail disciplines and improve operational effectiveness, further strengthening brand momentum."

Proof that social media can make a difference to companies can, in our opinion, be sought in the fact that Burberry's Christmas and pre christmas sales results were up +21% compared to the same period last year.

Certainly a lesson to be learned by all those luxury companies who 'snob' internet, facebook and social media in general.


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