Sunday, June 3, 2012

VERA WANG READY TO ENTER ASIAN MARKET?


Vera Wang Spring Summer 2012 Ad Campaign
Image via Footluxe.com


According to WWD's Lucy Lockwood "Vera Wang is turning her attention to Asia".

Company President Mario Grauso stated "We want to develop some kind of retail presence...Specialty store distribution is limiting.  We have to do something with our name.  We're close to some deals, and are meeting with partners.  We should have something by fall"

Acknowledging the fact that most brides in China prefer to rent their dresses rather than buy, Grauso said that the stores in Japan and China would offer a rental service for their wedding gowns, but added that although the stores would primarily sell and rent the gowns they would also aim to offer "a certain amount of ready-to-wear" as well.



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1 Comments:

At November 6, 2013 at 12:23 PM , Blogger advertise to hindu community said...

Hello,
It's related to the asian marketing.Vera wang is ready to enter the market.This is just a great job.
advertise to hindu community

 

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Green Pebbles A Passion for Luxury Fashion and Watches: VERA WANG READY TO ENTER ASIAN MARKET?

VERA WANG READY TO ENTER ASIAN MARKET?


Vera Wang Spring Summer 2012 Ad Campaign
Image via Footluxe.com


According to WWD's Lucy Lockwood "Vera Wang is turning her attention to Asia".

Company President Mario Grauso stated "We want to develop some kind of retail presence...Specialty store distribution is limiting.  We have to do something with our name.  We're close to some deals, and are meeting with partners.  We should have something by fall"

Acknowledging the fact that most brides in China prefer to rent their dresses rather than buy, Grauso said that the stores in Japan and China would offer a rental service for their wedding gowns, but added that although the stores would primarily sell and rent the gowns they would also aim to offer "a certain amount of ready-to-wear" as well.


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