VALEXTRA - ITALY'S HIDDEN TREASURE, CELEBRATES ITS 75TH ANNIVERSARY WITH A STUNNING COLLECTION!
The Entrance to the Valextra Showroom (Milan Fashion Week) where the Lotus Flower Inspiration is immediately apparent through the exquisite designs of the collection as well as the stands designed specifically for Valextra.
The Green Pebbles Girls were lucky enough to be invited to preview the 2012-2013 Autumn Winter Collection inspired by the Lotus flower at VALEXTRA's stunning showroom just above their flagship store in Via Manzoni 3 in the centre of Milan (just around the corner from Via Montenapoleone).
Valextra Clay & Teal (Tea Leaf) Héritage Bags (A/W 2012-2013 Collection)
One of the things which immediately struck us was the passion with which VALEXTRA's employees spoke about the brand and its products.
It is clear that this is a company whose products are not only the fine workmanship of VALEXTRA's artisans (VALEXTRA's new ownders have invested extensively in training new artisans by re-employing retired Valextra artisans to help train a new younger generation of artisans thus ensuring the skills and knowledge passed down from one generation to the next are not lost forever!), but also the result of real passion and dedication for a brand which represents classic style, elegance, luxury, innovation and above all class!
Images via Valextra
Inside Valextra's Showroom in Milan (Milan Fashion Week)
Recognised by many experts as Italy's equivalent of Hermés, after the death of its founder Giuseppe Fontana VALEXTRA had lost its way and had to wait for 2000 to be 'restored' to its former glory by Architect Emanuele Carminati Molina who bought the brand as an act of love because as a young child growing up in Milan he used to admire the products in the stores windows.
True to its tradition of being a brand dedicated to design and class, VALEXTRA goes against the trend of having 'loud' and über visible logos. Its logo is discrete, embossed on the inside leather or the back of the bag or tastefully engraved on its hardware.
You call tell it is a Valextra bag simply by looking at its clean and elegant lines!
Testament to Valextra's association with innovation, tradition, class and elegance have been its latest high profile collaborations with Jaeger LeCoultre and Holmes & Yang.
Jaeger LeCoultre Reverso
Valextra for Holmes & Yang V5C86
As one discovers each of the items of the latest collection, which coincides with VALEXTRA's 75th Anniversary, one finds that great thought and study has gone into every single little detail of the bag and accessories. It is not just about looking fabulous, it is also about being practical, functional and making life easier - classic yet incredibly modern and forward thinking.
Valextra S Series Bag Red Currant
Labels: 75 year anniversary, autumn winter 2012 2013, emanuele carminati molina, giuseppe fontana, handbags, holmes and yang, jaeger lecoultre, milan, press day, valextra
posted by Unknown @ 9:55 AM
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