IT'S OFFICIAL! YSL APPOINTS HEDI SLIMANE AS CREATIVE DIRECTOR OF THE MAISON

YSL Spring 2012 Ad Campaign

Image via Trend Land

 

 

Yves Saint Laurent and PPR announced today that Hedi Slimane will assume total creative responsibility for the brand image and all its collections as Creative Director of Yves Saint Laurent.

 

"Hedi Slimane's exceptional talent and understanding of the spirit of Yves Saint Laurent heralds a promising new chapter in the story of the maison", said Paul Deneve, Chief Executive Officer of Yves Saint Laurent. 

 

François-Henri Pinault, PPR Chairman and Chief Executive Officer, added " As one of the most important fashion houses, Yves Saint Laurent today possesses formidable potential, which I am confident will be successfully harnessed and revealed through the vision of Hedi Slimane"

 

 

After having been damaged in the past through a strategy of what some analysts have described as  over-licensing of the YSL brand, it appears that the Group has made good progress returning to its roots, regaining a stronger control over its distribution and licensing agreements and successfully rebranding YSL as a prime luxury goods company.  This appointment Hedi Slimane looks set to reinforce this.