H&M TO COLLABORATE WITH MAISON MARTIN MARGIELA FOR A/W 2012

Maison Martin Margiela

H&M announced this morning an exclusive collaboration with Maison Martin Margiela for autumn/winter 2012.

Shapes & Volumes

MAISON MARTIN MARGIELA is a French fashion house which has always followed its own path, often outside the conventional fashion framework. 

The Maison believes in the absolute importance of the collaborative nature of its team rather than the individual, where its ideals are founded in the desire for concept and creativity. 

Constantly questioning the norms of fashion and presenting its pieces through the technique of deconstruction and transformation, the collections reinvent volumes, modify shapes, change the original use and movement of garments and derail classic notions of fashion.

Creative advisor  Margareta van den Bosch said 

“MAISON MARTIN MARGIELA is one of the most important and influential fashion houses of the past three decades.

The White Blouse

I am so excited by this collaboration which will give fashion lovers around the world the chance to wear special pieces by MAISON MARTIN MARGIELA. This collaboration will be a great and memorable fashion moment“

 The collection will be in stores worldwide as we well as on line as of the 15th November 2012 and will include garments and accessories for both men and women!

Watch this space for more information closer to the date!

In the meantime enjoy the video posted by Maison Martin Margiela......