Sunday, June 3, 2012

THE ART OF PERSONALISING A MOYNAT BAG

Detail of a vintage Moynat Trunk

It takes a steady hand, an incredible attention to detail and many many years of training to become a Moynat artisan dedicated to personalising bags as LE POINT's  journalist Marine de la Horie soon discovered when she visited the Maison to try her hand at the 'personalisation' of a bag!  (Fear not Moynat bag lovers out there, Ms. de la Horie actually tested her skills on a piece of Moynat Initial cnavas rather than the bag itself!)


Cabas Initial
Light tote bag in Moynat Initial canvas

Indeed personalising a Moynat bag is a work of art in itself.  A Moynat artisan will personalise only ONE Moynat Initial Canvas bag a day....so be prepared to wait at least 3 weeks for your bag to be personalised...but trust us, it will definitely be worth the wait!  For those of you who are not 'au fait' with Moynat's Initial Canvas bags, the canvas was created by Moynat's Creative Director Henri Rapin in the 1920s and consists of repeated "M"s in an Art Deco style against a brown and black pattern.  Today's version is made of a distinctive hand-printed metallic/powdery finish of the same pattern.

Henri Rapin Creative Director at Moynat from 1905 - 1930
image via Wikipedia

The process of personalising a Moynat bag is complex and laborious, and requires total dedication to the task.  The initials and bands are hand painted - and as the journalist discovers no masking tape (let alone scotch tape) is allowed anywhere near the bags to aid with the straight lines!  

We wonder if those wishing to join Moynat's team have to meet the 'Giotto' test where instead of sending in a perfect hand drawn circle Moynat ask for a perfectly hand drawn straight line to be sent in!  (for those of you who are not 'au fait with Art History - when the Pope sent a messenger to Giotto, asking him to send a drawing to demonstrate his skill, Giotto drew, in red paint, a circle so perfect that it seemed as though it was drawn using a compass!)

Moynat Initial Canvas Bag
Image via Blog da Ana

The first step of the process is to chalk the design which, once the whole process is complete, will look like it is in 3D thanks to a clever play of lines and colours!  Several coats of 'paint' will applied to ensure perfect  adherence.

Moynat uses 'paints' which have been mixed specifically for them and whose composition is obviously top secret!  The paint comes in a dozen different colours and is guaranteed to resist all the 'beatings' that a handbag takes throughout the day from scratching to bending to scraping!


Image via Le Point.fr
In the Book of the Courtier Baldassare Castiglione uses the word 'sprezzatura' to describe the ability to do something exceptionally well without showing the difficulty and effort behind it and let us assure you that the artisan in this video is t he essence of 'sprezzatura'!  One can only sit back and admire the sheer expertise, attention to detail and apparent ease with which Sing Tae-in, Moynat's artisan (with a background at the École des Beaux-Arts we might add!), personalises a Moynat bag. 
Enjoy this one of a kind experience by watching the video of the entire process!

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Green Pebbles A Passion for Luxury Fashion and Watches: THE ART OF PERSONALISING A MOYNAT BAG

THE ART OF PERSONALISING A MOYNAT BAG

Detail of a vintage Moynat Trunk

It takes a steady hand, an incredible attention to detail and many many years of training to become a Moynat artisan dedicated to personalising bags as LE POINT's  journalist Marine de la Horie soon discovered when she visited the Maison to try her hand at the 'personalisation' of a bag!  (Fear not Moynat bag lovers out there, Ms. de la Horie actually tested her skills on a piece of Moynat Initial cnavas rather than the bag itself!)


Cabas Initial
Light tote bag in Moynat Initial canvas

Indeed personalising a Moynat bag is a work of art in itself.  A Moynat artisan will personalise only ONE Moynat Initial Canvas bag a day....so be prepared to wait at least 3 weeks for your bag to be personalised...but trust us, it will definitely be worth the wait!  For those of you who are not 'au fait' with Moynat's Initial Canvas bags, the canvas was created by Moynat's Creative Director Henri Rapin in the 1920s and consists of repeated "M"s in an Art Deco style against a brown and black pattern.  Today's version is made of a distinctive hand-printed metallic/powdery finish of the same pattern.

Henri Rapin Creative Director at Moynat from 1905 - 1930
image via Wikipedia

The process of personalising a Moynat bag is complex and laborious, and requires total dedication to the task.  The initials and bands are hand painted - and as the journalist discovers no masking tape (let alone scotch tape) is allowed anywhere near the bags to aid with the straight lines!  

We wonder if those wishing to join Moynat's team have to meet the 'Giotto' test where instead of sending in a perfect hand drawn circle Moynat ask for a perfectly hand drawn straight line to be sent in!  (for those of you who are not 'au fait with Art History - when the Pope sent a messenger to Giotto, asking him to send a drawing to demonstrate his skill, Giotto drew, in red paint, a circle so perfect that it seemed as though it was drawn using a compass!)

Moynat Initial Canvas Bag
Image via Blog da Ana

The first step of the process is to chalk the design which, once the whole process is complete, will look like it is in 3D thanks to a clever play of lines and colours!  Several coats of 'paint' will applied to ensure perfect  adherence.

Moynat uses 'paints' which have been mixed specifically for them and whose composition is obviously top secret!  The paint comes in a dozen different colours and is guaranteed to resist all the 'beatings' that a handbag takes throughout the day from scratching to bending to scraping!


Image via Le Point.fr
In the Book of the Courtier Baldassare Castiglione uses the word 'sprezzatura' to describe the ability to do something exceptionally well without showing the difficulty and effort behind it and let us assure you that the artisan in this video is t he essence of 'sprezzatura'!  One can only sit back and admire the sheer expertise, attention to detail and apparent ease with which Sing Tae-in, Moynat's artisan (with a background at the École des Beaux-Arts we might add!), personalises a Moynat bag. 
Enjoy this one of a kind experience by watching the video of the entire process!
La personnalisation de sacs chez Moynat from Antoine Duvauchelle on Vimeo.
blog@green-pebbles.com

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